It goes without saying that the best way to keep your signage consistent and on brand is to have a single point of control. As a marketer, you understand the importance of brand consistency across your site network - having a consistent brand can make your customers feel comfortable in familiar surroundings when they visit your stores, can make it easier for service to be provided to a common, consistent standard, and makes the whole organisation look and feel more professional. Consumers prefer buying from brands they know; purchasing is as much an emotional decision as a practical one. If your customers trust your brand, then they are much more likely to buy from you.
However, the larger your network of customers and suppliers is, and the further their geographic spread, the harder it becomes to achieve a consistent look and feel. This disconnect in brand recognition for customers, staff and suppliers erodes the brand equity you have built up through investment in marketing spend over years of hard work.
If you would like help with a strategy to better manage your signage and brand requirements, contact us now.